Why Most Retail Investors Overestimate Their
Risk Tolerance
You see it constantly in online forums. Someone
posts their aggressive portfolio allocation,
gets praised for their conviction, then
disappears the moment markets drop fifteen
percent.
Risk tolerance questionnaires don't work because
they ask hypothetical questions. Real risk
tolerance only shows up when your portfolio is
down and every financial news headline is
predicting worse to come. That's when you
discover whether you can actually stick to your
strategy or if you'll panic sell at the bottom.
After tracking dozens of investors through the
2022 downturn, I noticed something interesting.
The people who maintained their allocations
weren't necessarily more risk-tolerant. They had
simply structured their portfolios around boring
companies they understood deeply. When prices
dropped, they could evaluate whether the
underlying business had changed or just the
market sentiment.
Maybe risk tolerance isn't about how much
volatility you can stomach. Maybe it's about how
well you understand what you own and whether
that understanding gives you conviction when
prices move against you.
Catherine Brennan
Behavioral Finance Research